JENNIFER SHORTEN
DESIGNER
JENNIFER SHORTEN
DESIGNER
over a decade in the industry
My work as a designer is driven by my identity as a multidisciplinary artist. Over a career spanning more than a decade in the fashion industry—alongside 15 years as a private client stylist in luxury fashion—I have cultivated a reputation for excellence, backed by an extensive portfolio and a trusted network of professional references.
My expertise spans both menswear and womenswear, with a foundational background in fine tailoring. Because of my training in design communications, my perspective extends far beyond a singular garment or the manufacturing pipeline; I approach design strategically, understanding how to position a product within the market to optimize consumer reach and brand storytelling.
Furthermore, my background as an undergraduate design researcher—specializing in human-centered design and textile engineering—gives me a unique edge. I thrive in the foundational stages of creation, making me the ideal collaborator for new-to-market projects, prototype design, and technical product development.
Whether crafting a bespoke collection, consulting on market positioning, or engineering a new product line, I bring an analytical mind, an artist’s eye, and a deep dedication to every project.
JS D.
apparel designer
Freelance Apparel Designer specializing in Womenswear, and Menswear categories. Through Jennifer Shorten Designs, I partner with brands to deliver creative designs, technical design solutions, execute tech packs, and provide advisory services to optimize internal design team structures and processes.
My design experience includes:
Wovens: Outerwear, suits and fine tailoring, smart casual and workwear.
Knits and Stretch: Loungewear, athletic, swimwear, lingerie/ Intimates.
Accessories, apparel graphics, and custom prints.
visual merchandising
& Styling
With a career rooted in Visual Merchandising and Styling, I have established a longstanding reputation in the industry. These disciplines continue to heavily influence my broader design work.
Currently, I am highly selective regarding new commissions. Personal styling services are reserved exclusively for legacy clientele; however, I remain open to discussing media contracts—including television, film, editorial, and runway projects—subject to availability
Regarding visual merchandising, I am looking to return to the field at a macro level. My recent background involves managing province-wide projects, and I am seeking a role that continues to utilize that specific combination of large-scale creative direction and data-driven strategy
product designer
Leveraging a diverse background in apparel and visual merchandising, I have recently expanded my practice into the Product Design sector. My current portfolio includes successful projects in:
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Homewares
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Pet Products
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Fan Collectibles & Memorabilia
over a decade in the industry
My work as a designer is driven by my identity as a multidisciplinary artist. Over a career spanning more than a decade in the fashion industry—alongside 15 years as a private client stylist in luxury fashion—I have cultivated a reputation for excellence, backed by an extensive portfolio and a trusted network of professional references.
My expertise spans both menswear and womenswear, with a foundational background in fine tailoring. Because of my training in design communications, my perspective extends far beyond a singular garment or the manufacturing pipeline; I approach design strategically, understanding how to position a product within the market to optimize consumer reach and brand storytelling.
Furthermore, my background as an undergraduate design researcher—specializing in human-centered design and textile engineering—gives me a unique edge. I thrive in the foundational stages of creation, making me the ideal collaborator for new-to-market projects, prototype design, and technical product development.
Whether crafting a bespoke collection, consulting on market positioning, or engineering a new product line, I bring an analytical mind, an artist’s eye, and a deep dedication to every project.
JS D.
apparel designer
Freelance Apparel Designer specializing in Womenswear, and Menswear categories. Through Jennifer Shorten Designs, I partner with brands to deliver creative designs, technical design solutions, execute tech packs, and provide advisory services to optimize internal design team structures and processes.
My design experience includes:
Wovens: Outerwear, suits and fine tailoring, smart casual and workwear.
Knits and Stretch: Loungewear, athletic, swimwear, lingerie/ Intimates.
Accessories, apparel graphics, and custom prints.
Design research, human-centered design, and textile engineering.
visual merchandising
& Styling
With a career rooted in Visual Merchandising and Styling, I have established a longstanding reputation in the industry. These disciplines continue to heavily influence my broader design work.
Currently, I am highly selective regarding new commissions. Personal styling services are reserved exclusively for legacy clientele; however, I remain open to discussing media contracts—including television, film, editorial, and runway projects—subject to availability
Regarding visual merchandising, I am looking to return to the field at a macro level. My recent background involves managing province-wide projects, and I am seeking a role that continues to utilize that specific combination of large-scale creative direction and data-driven strategy
product designer
Leveraging a diverse background in apparel and visual merchandising, I have recently expanded my practice into the Product Design sector. My current portfolio includes successful projects in:
-
Homewares
-
Pet Products
-
Fan Collectibles & Memorabilia
apparel designer
Freelance Apparel Designer specializing in Womenswear, Menswear, and Unisex categories. Through Jennifer Shorten Designs, I partner with brands to deliver technical design solutions, execute tech packs, and provide advisory services to optimize internal design team structures and processes.
My design experience includes:
Wovens: Outerwear, suits and fine tailoring, smart casual and workwear.
Knits and Stretch: Loungewear, athletic, swimwear, lingerie/ Intimates.
Accessories, apparel graphics, and custom prints.
visual merchandising & Styling
With a career rooted in Visual Merchandising and Styling, I have established a longstanding reputation in the industry. These disciplines continue to heavily influence my broader design work.
Currently, I am highly selective regarding new commissions. Personal styling services are reserved exclusively for legacy clientele; however, I remain open to discussing media contracts—including television, film, editorial, and runway projects—subject to availability
Regarding visual merchandising, I am looking to return to the field at a macro level. My recent background involves managing province-wide projects, and I am seeking a role that continues to utilize that specific combination of large-scale creative direction and data-driven strategy
PRODUCT DESIGN
Leveraging a diverse background in apparel and visual merchandising, I have recently expanded my practice into the Product Design sector. My current portfolio includes successful projects in:
-
Homewares
-
Pet Products
-
Fan Collectibles & Memorabilia
(02)
(02)
Graduating from Ryerson University, with a bachelor's in Fashion Design Communications. I work in multidisciplinary art mediums that diversify my work in visual communications: fashion design, graphic apparel design, illustration, and creative direction. My background in the arts has been pivotal in shaping how I approach design, allowing me to develop my unique perspective on design, and providing an uncommon versatility to my work.
(01)
Graduating from Ryerson University, with a bachelor's in Fashion Design Communications. I work in multidisciplinary art mediums that diversify my work in visual communications: fashion design, graphic apparel design, illustration, and creative direction. My background in the arts has been pivotal in shaping how I approach design, allowing me to develop my unique perspective on design, and providing an uncommon versatility to my work.
A versatile industry professional who thrives at the intersection of art and commerce. I leverage luxury brand experience and a hybrid designer/merchant skillset to execute successful buying , marketing, and merchandising strategies, delivering innovative and commercially viable collections that drive business
(02)
ABOUT JENNIFER SHORTEN
A versatile industry professional who thrives at the intersection of art and commerce. I leverage luxury brand experience and a hybrid designer/merchant skillset to execute successful buying , marketing, and merchandising strategies, delivering innovative and commercially viable collections that drive business
(01)
ABOUT JENNIFER SHORTEN DESIGNS
A versatile industry professional who thrives at the intersection of art and commerce. I leverage luxury brand experience and a hybrid designer/merchant skillset to execute successful buying , marketing, and merchandising strategies, delivering innovative and commercially viable collections that drive business
(01)
ABOUT JENNIFER SHORTEN DESIGNS
A versatile industry professional who thrives at the intersection of art and commerce. I leverage luxury brand experience and a hybrid designer/merchant skillset to execute successful buying , marketing, and merchandising strategies, delivering innovative and commercially viable collections that drive business
(01)
ABOUT JENNIFER SHORTEN DESIGNS
I am currently booking freelance and contract projects for:
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Apparel Design
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Apparel Graphics
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Technical Pack (Tech Pack) Curation
Please Note: Visual Merchandising and Strategic Planning services are currently accepted exclusively on a contract basis for large-scale projects.
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Each service has varying rates. Some are hourly while others are more straightforward requests are flat rate. This will be determined during the consultation once we’ve confirmed what you’re looking for.
Describe a feature you’d like to share about this company or highlight a particular service it offers.
I am currently only accepting PayPal. After the first consultation, you will receive a document outlining what we discussed, requiring you to confirm the following: Once confirmation is received, I will start. At the end, you will receive a detailed invoice, one via email and the other via PayPal.
In most cases, yes! If you have a budget you’re working within, please inform me at the beginning of the consultation so I can curate a plan accordingly.
Yes, if you have your own techpack template you'd like me to follow, I can. If, while using yours, I notice something from yours is missing or not detailed enough, I will request permission to supplement it with my own. Often, clients end up using mine or editing theirs to match it.
click here to see samples of my templates.
Yes! The first consultation of each project is always free.