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visual merchandising
& Styling

With a career rooted in Visual Merchandising and Styling, I have established a longstanding reputation in the industry. These disciplines continue to heavily influence my broader design work.

Currently, I am highly selective regarding new commissions. Personal styling services are reserved exclusively for legacy clientele; however, I remain open to discussing media contracts—including television, film, editorial, and runway projects—subject to availability

Regarding visual merchandising, I am looking to return to the field at a macro level. My recent background involves managing province-wide projects, and I am seeking a role that continues to utilize that specific combination of large-scale creative direction and data-driven strategy

apparel    designer

Freelance Apparel Designer specializing in Womenswear, Menswear, and Unisex categories. Through Jennifer Shorten Designs, I partner with brands to deliver technical design solutions, execute tech packs, and provide advisory services to optimize internal design team structures and processes.

 

My design experience includes:

 

Wovens: Outerwear, suits and fine tailoring, smart casual and workwear.

 

Knits and Stretch: Loungewear, athletic, swimwear, lingerie/ Intimates.

Accessories, apparel graphics, and custom prints.

product    designer

Leveraging a diverse background in apparel and visual merchandising, I have recently expanded my practice into the Product Design sector. My current portfolio includes successful projects in:

  • Homewares

  • Pet Products

  • Fan Collectibles & Memorabilia

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over a decade in the industry

My thoroughly diverse skill set in fashion is a testament to the professional reputation I’ve cultivated over more than a decade of work. Throughout my career, I’ve built strong, lasting relationships in the industry, and I’m proud to say I have multiple references and a curated portfolio that provide the necessary accreditation to support the work I’ve done and the dedication I bring to every project.

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Graduating from Ryerson University, with a bachelor's in Fashion Design Communications. I work in multidisciplinary art mediums that diversify my work in visual communications: fashion design, graphic apparel design, illustration, and creative direction. My background in the arts has been pivotal in shaping how I approach design, allowing me to develop my unique perspective on design, and providing an uncommon versatility to my work.

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Graduating from Ryerson University, with a bachelor's in Fashion Design Communications. I work in multidisciplinary art mediums that diversify my work in visual communications: fashion design, graphic apparel design, illustration, and creative direction. My background in the arts has been pivotal in shaping how I approach design, allowing me to develop my unique perspective on design, and providing an uncommon versatility to my work.

A versatile industry professional who thrives at the intersection of art and commerce. I leverage luxury brand experience and a hybrid designer/merchant skillset to execute successful buying , marketing, and merchandising strategies, delivering innovative and commercially viable collections that drive business

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ABOUT JENNIFER SHORTEN

A versatile industry professional who thrives at the intersection of art and commerce. I leverage luxury brand experience and a hybrid designer/merchant skillset to execute successful buying , marketing, and merchandising strategies, delivering innovative and commercially viable collections that drive business

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ABOUT JENNIFER SHORTEN DESIGNS

A versatile industry professional who thrives at the intersection of art and commerce. I leverage luxury brand experience and a hybrid designer/merchant skillset to execute successful buying , marketing, and merchandising strategies, delivering innovative and commercially viable collections that drive business

(01)

ABOUT JENNIFER SHORTEN DESIGNS

A versatile industry professional who thrives at the intersection of art and commerce. I leverage luxury brand experience and a hybrid designer/merchant skillset to execute successful buying , marketing, and merchandising strategies, delivering innovative and commercially viable collections that drive business

(01)

ABOUT JENNIFER SHORTEN DESIGNS

  • Yes! The first consultation of each project is always free.

  • Each service has varying rates. Some are hourly while others are more straightforward requests are flat rate. This will be determined during the consultation once we’ve confirmed what you’re looking for.

  • Describe a feature you’d like to share about this company or highlight a particular service it offers.

  • I am currently only accepting PayPal. After the first consultation, you will receive a document outlining what we discussed, requiring you to confirm the following: Once confirmation is received, I will start. At the end, you will receive a detailed invoice, one via email and the other via PayPal.

  • In most cases, yes! If you have a budget you’re working within, please inform me at the beginning of the consultation so I can curate a plan accordingly.

  • Yes, if you have your own techpack template you'd like me to follow, I can. If, while using yours, I notice something from yours is missing or not detailed enough, I will request permission to supplement it with my own. Often, clients end up using mine or editing theirs to match it.

    click here to see samples of my templates.

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